The Golden Pitch
How Celebrities and Influencers Shape the Way We Think, Feel, and Act
The Golden Pitch
How Celebrities and Influencers Shape the Way We Think, Feel, and Act
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Description
The Golden Pitch: How Celebrities and Influencers Shape the Way we Think, Feel, and Act examines the history of celebrity endorsements and how today celebrities have the enormous power to push products and change minds.
This deeply researched book delves into the history of celebrity, explores society's fascination with celebrity, examines the use of celebrity and influencer endorsements, looks at the rise of the microcelebrity, and considers the future of fame and celebrity in the digital age. The book is rich with historical and contemporary examples of these major themes.
Table of Contents
Chapter 2: Wishing Upon a Star
Chapter 3: Laughing All the Way to the Bank
Chapter 4: Turning Big Names into Big Business
Chapter 5: Swapping the Box Office for the Ballot Box
Chapter 6: So You Want to Be Famous
Chapter 7: Ushering in a New Era of Celebrity
Product details
| Published | Jul 16 2026 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 280 |
| ISBN | 9798216197447 |
| Imprint | Bloomsbury Academic |
| Dimensions | 9 x 6 inches |
| Publisher | Bloomsbury Publishing |
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