Free US delivery on orders $35 or over
This product is usually dispatched within 3 days
Free US delivery on orders $35 or over
You must sign in to add this item to your wishlist. Please sign in or create an account
Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
Published | Feb 15 2020 |
---|---|
Format | Paperback |
Edition | 1st |
Extent | 130 |
ISBN | 9781475853056 |
Imprint | Rowman & Littlefield Publishers |
Dimensions | 9 x 6 inches |
Publisher | Bloomsbury Publishing |
In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You’ll be encouraged to reflect and strengthen your leadership in new ways!
Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP)
School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today’s educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today’s educational marketplace.
Tommy Reddicks, CEO, Paramount Schools of Excellence
Your School account is not valid for the United States site. You have been logged out of your account.
You are on the United States site. Would you like to go to the United States site?
Error message.