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Hashtags and Headlines

Marketing for School Leaders

Hashtags and Headlines cover

Hashtags and Headlines

Marketing for School Leaders

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In stock
$27.90 RRP $31.00 Website price saving $3.10 (10%)

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Description

Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Table of Contents

Foreword

Introduction

Chapter 1: Relationship Building with Educational Consumers

Chapter 2: Strategic Marketing Planning

Chapter 3: The Marketing Mix Introduced: Product, Price, Place

Chapter 4: The Marketing Mix: Promotion

Chapter 5: Social Media Marketing

Chapter 6: From Lesson Plans to Marketing Plans

Product details

Published Feb 15 2020
Format Paperback
Edition 1st
Extent 130
ISBN 9781475853056
Imprint Rowman & Littlefield Publishers
Dimensions 9 x 6 inches
Publisher Bloomsbury Publishing

About the contributors

Author

David F. Bateman

David F. Bateman, PhD, is a Principal Researcher a…

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