Fintech. A word that is increasingly seen in the world of business - but often seen as vague, undefined and mysterious.
In short, fintech is new technology that seeks to improve and automate the delivery and use of financial services. At its core, fintech is utilized to help companies, business owners, and consumers better manage their financial operations, processes, and live – from the more obvious things like payments and money transfers, to the more esoteric – blockchain and cryptocurrencies, insurtech and real estate tech (through advanced data analytics and AI-driven solutions).

As such, fintech is transforming global finance at incredible speeds, yet understanding its complexities remains elusive for many. How Fintech Founders Win is the essential guide for navigating this evolving landscape, focusing on how startups and incumbents create and capture value. With practical frameworks, real-world case studies, and insights from leaders such as the founders of Revolut, Markit, and Checkout.com, it's the complete playbook for innovation, growth, and competition. This book serves as a reference for professionals, a roadmap for future fintech leaders, and an engaging read for anyone interested in the business of finance.