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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
| Published | Aug 20 1998 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 342 |
| ISBN | 9780761812029 |
| Imprint | University Press of America |
| Dimensions | 9 x 5 inches |
| Publisher | Bloomsbury Publishing |
