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Introducing Science Communication

A Practical Guide

  • Textbook
Introducing Science Communication cover

Introducing Science Communication

A Practical Guide

  • Textbook
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Description

From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.

This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.

Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.

Table of Contents

Introduction; M.Brake & E.Weitkamp
The History and Development of Science and its Communication; M.Brake
Science in Popular Culture; N.Hook & M.Brake
Writing Science; E. Weitkamp
Broadcasting Science; T.Murcott
Presenting Science; K.Bultitude
Communicating Science in Museums and Science Centres; A.Boyle
Science and the Citizen; C.Wilkinson
Conclusion.

Product details

Published Nov 05 2009
Format Hardback
Edition 1st
Extent 186
ISBN 9780230573857
Imprint Red Globe Press
Dimensions 9 x 6 inches
Publisher Bloomsbury Publishing

About the contributors

Author

Mark L. Brake

MARK L. BRAKE is Professor of Science Communicatio…

Author

Emma Weitkamp

EMMA WEITKAMP is a Senior Lecturer in Science Comm…

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