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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Having an online presence is essential for most businesses these
days. Don't think that a small budget means that you can't compete with
larger organisations: if your site is well laid out and your content
compelling, you can!
This book shows the way, covering topics such as: Choosing
the right domain name; Smartening up a basic website; Driving traffic
to your website; Analysing web traffic; Affiliate marketing; Search
engine listings/optimisation; Taking advantage of free (and safe!)
software and training; Relationship networking; Tapping into new or
growing trends: Web alerts, RSS, Voice over Internet Protocols, instant
messaging, espotting
'a great little package' The Bookseller
| Published | Sep 30 2007 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 208 |
| ISBN | 9780713675450 |
| Imprint | A&C Black Business Information and Development |
| Dimensions | 7 x 5 inches |
| Series | Business on a Shoestring |
| Publisher | Bloomsbury Publishing |
