Marketing to Libraries for the New Millennium
Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Marketing to Libraries for the New Millennium
Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
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Description
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'
Table of Contents
Part 1 Part 1: Presentations
Chapter 2 Overview
Chapter 3 Keynote
Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey
Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future
Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries?
Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need
Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom
Chapter 9 Conclusions
Part 10 Part 2: Results of the AAP/ALCTS Library Marketing Survey
Chapter 11 Publisher Questionnaire
Chapter 12 Vendor Questionnaire
Chapter 13 Library Questionnaire
Chapter 2 Overview
Chapter 3 Keynote
Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey
Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future
Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries?
Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need
Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom
Chapter 9 Conclusions
Part 10 Part 2: Results of the AAP/ALCTS Library Marketing Survey
Chapter 11 Publisher Questionnaire
Chapter 12 Vendor Questionnaire
Chapter 13 Library Questionnaire
Product details
| Published | Jun 10 2002 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 216 |
| ISBN | 9780810842717 |
| Imprint | Scarecrow Press |
| Dimensions | 9 x 6 inches |
| Series | ALCTS Papers on Library Technical Services and Collections |
| Publisher | Bloomsbury Publishing |
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