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Mass Communication Research Methods
Mass Communication Research Methods
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Description
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Table of Contents
Mass Communication Research
Methods Asking the Right Questions
PART 2: THE 'PRODUCTION' DIMENSION
Researching Media Professionals and the Production Domain Policy and Archival Research
PART 3: MEDIA CONTENT
Content Analysis
Approaches Genre and Narrative Analysis
Analysing Visuals: Still and Moving Images
PART 4: AUDIENCES
Media Audiences: Survey Research
Media Audiences: Group Interviewing
PART 5: HANDLING DATA
Computer-Assisted Handling and Analysis of Data
Appendix: Sources, Resources, Archives and Access
References
Index.
Product details
| Published | May 20 1998 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 360 |
| ISBN | 9780333617106 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
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