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Description
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Table of Contents
The Purpose of Public Relations
Within the Organisation
Outside the Organisation
Communication
Research, Planning and Evaluation
The Customers
Within Marketing
Public Affairs
Community Relations
The Media
Global Public Relations
The Occupation of Public Relations
Futures
Bibliography
Index.
Within the Organisation
Outside the Organisation
Communication
Research, Planning and Evaluation
The Customers
Within Marketing
Public Affairs
Community Relations
The Media
Global Public Relations
The Occupation of Public Relations
Futures
Bibliography
Index.
Product details
| Published | Aug 10 2007 |
|---|---|
| Format | Paperback |
| Edition | 2nd |
| Extent | 256 |
| ISBN | 9780230549302 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
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