Xiaoqun Zhang’s proposed composite three-dimensional measurement of media reputation consisting of media favorability, visibility, and coverage recency, which integrates the theories of agenda-setting and corporate reputation, is not only a major theoretical advancement, but also serves as a highly useful measurement tool for corporations to measure their own media reputation and effects of media coverage on their corporate reputation. Zhang demonstrates the superiority of the new composite measurement in predicting public’s perception of the corporate reputation over previous measures. This book will be an indispensable reference for scholars and practitioners in corporate communication, business management, business journalism, media effects and public relations.

Louisa Ha, Editor-in-Chief, Journalism and Mass Communication Quarterly