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Description

For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have repeatedly seen a systemic underrepresentation and misrepresentation of women in media. Examining the latest research in discourse and content analyses trending in both domestic and international circles, Media Disparity: A Gender Battleground highlights the progress—or lack thereof—in media regarding portrayals of women, across genres and cultures within the twenty-first century. Blending both original studies and descriptive overviews of current media platforms, top scholars evaluate the portrayals of women in contemporary venues, including advertisements, videogames, political stories, health communication, and reality television.

Table of Contents

Preface
Gaye Tuchman

Part One

Introduction
Cory L. Armstrong

Chapter 1: Women’s (mis)representation in News Media
Tracy Everbach

Chapter 2: Gendered Sexual Scripts in Music Lyrics and Videos Popular among Adolescents
Stacey J.T. Hust, Kathleen Boyce Rodgers, and Weina Ran

Chapter 3: Women in health news and communication
Julie L. Andsager

Chapter 4: Newspaper Coverage of Women Running for the U.S. Senate in 2012: Evidence of an Increasingly Level Playing Field?
Dianne Bystrom and Valerie Hennings

Chapter 5: From annihilation to ambivalence: Women in sports coverage
Dunja Antunovic and Marie Hardin

Part Two

Chapter 6: Wikipedia’s Gender Gap
Stine Eckert and Linda Steiner

Chapter 7: The Good, the Bad and the Beautiful: How Gender is Represented on Reality Television
Adriane Grumbein and J. Robyn Goodman

Chapter 8: Adverting the Gaze: Advertisers’ Construction of Female Masculinity through the Athleticism of Olympians Abby Wambaugh, Lindsey Vonn, and Marlen Esparza
Kim Bissell and Sim Butler

Chapter 9: Gendered Performance in Virtual Environments
Donna Z. Davis

Part Three
Chapter 10: Bic for Her and Crisps for Him: Contemporary Gendered Targeting and Representation in Advertising around the World
Alexandra M. Vilela, Michelle R. Nelson, and Hye-Jin Paek

Chapter 11: Women Making News (or Not) in Uganda
Steve J. Collins and Timothy Brown

Chapter 12: Blame Narratives: News Discourses of Sex Trafficking
Barbara Friedman and Anne Johnston

Chapter 13: Gender Differences in Covering Public Health Crises in China
Fangfang Gao

Part Four

Chapter 14: Media and Public Discourse: The Limits of Feminist Influence
Carolyn M. Byerly

Conclusion: The next frontier in gender representation
Cory L. Armstrong

Bibliography

Product details

Published Apr 01 2015
Format Paperback
Edition 1st
Extent 310
ISBN 9781498515603
Imprint Lexington Books
Illustrations 6 Tables, 1 BW Illustrations
Dimensions 9 x 6 inches
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Cory L. Armstrong

Contributor

Dunja Antunovic

Contributor

Kim Bissell

Contributor

Timothy Brown

Contributor

Sim Butler

Contributor

Dianne Bystrom

Contributor

Donna Z. Davis

Contributor

Stine Eckert

Contributor

Tracy Everbach

Tracy Everbach is Professor of Journalism in the M…

Contributor

Fangfang Gao

Contributor

Marie Hardin

Contributor

Anne Johnston

Contributor

Hye-Jin Paek

Contributor

Weina Ran

Contributor

Linda Steiner

Related Titles

Environment: Staging