Written in an understandable, accessible way – exploring complex neuroscience and psychology with some wonderful case studies and examples that bring it all to life. It is a book that anyone will enjoy and learn from – what more can you ask for?

David Sole, former Scotland Rugby Captain and Managing Partner at the School for CEOs

A very compelling and fascinating read. Fiona's insights are incredibly useful both from a personal and professional standpoint, but also in the wider context of societal norms and our biases.

Brenda Trenowden CBE, Global Chair of the 30% Club

Mirror Thinking, Fiona Murden's investigation into role models and how we are influenced by others, takes a fresh look into our socially-networked world. She writes with panache and authority, and lightens the subject with her own personal touch. Mirror Thinking holds a mirror up to our behaviour, our world, and how we can change things for the better; it is solidly researched, engagingly presented and packed with fascinating insights.

Sir Dermot Turing, author of Prof: Alan Turing Decoded, trustee of the Turing Trust and the Bletchley Park Visiting Fellow at Kellogg College, Oxford.

An insightful and thought-provoking read, providing a different lens to understanding ourselves and others through the mirror system. This is a highly recommended read for anyone who is keen to reflect and consciously try to improve themselves and their interactions with others, but also help shape a better world.

Maria Fasli, UNESCO Chair in Analytics and Data Science, Director of Institute for Analytics and Data Science, University of Essex

Mirror thinking is something we all do and Fiona provides insight on how this influences not just our life but those around us. I highly recommend adding this book to your collection.

David Smith, Nike Athlete, two time World Champion and London 2012 gold medalist