Museum Strategy
A Practical Guide
Museum Strategy
A Practical Guide
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Description
A strong strategy is commonly understood to be a critical element of success for museums, but what does strategy work actually look like? For museums to survive and thrive in today's competitive landscape, organizations must build and implement thoughtful roadmaps that lead teams through challenges and deliver outcomes that help fulfill the organization's mission.
Learn about strategy fundamentals including strategy development, pitfalls, and implementation. Understand the role of a strategist within an organization and how to work effectively with one. Read case studies about strategy successes – and failures. This publication will provide the reader with the tools to organize strategy work at a museum, whether as an institutional leader, a strategist, or a key partner.
Table of Contents
Introduction
PART I: Strategy
Chapter 1: What is Strategy?
Chapter 2: Strategy Development
Chapter 3: The Role of a Strategic Plan
Chapter 4: Implementation
Chapter 5: Change Management
PART II: The Strategist
Chapter 6: The Strategy Role
Chapter 7: Hiring a Strategist
Chapter 8: Evaluating the Strategist
PART III: Strategy in Practice
Chapter 9: Partnering with a Strategist
Chapter 10: Strategy + Program
Chapter 11: Strategy + Governance
Chapter 12: Strategy + Finance
Chapter 13: Strategy + Fundraising
Chapter 14: Strategy + Earned Revenue
Chapter 15: Strategy + Analytics and Evaluation
Chapter 16: Strategy + Institutional Culture
Chapter 17: Strategy + Societal Change
Conclusion
Bibliography
Index
Product details
| Published | Oct 15 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 180 |
| ISBN | 9798765155561 |
| Imprint | Bloomsbury Academic |
| Series | American Alliance of Museums |
| Publisher | Bloomsbury Publishing |
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