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Negative Campaigning

An Analysis of U.S. Senate Elections

  • Textbook
Negative Campaigning cover

Negative Campaigning

An Analysis of U.S. Senate Elections

  • Textbook
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Description

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Table of Contents

Chapter 1 The Problem of Negative Campaigning
Chapter 2 The Literature of Negative Campaigning
Chapter 3 Who Uses Negative Campaigning?
Chapter 4 The Effectiveness of Negative Campaigning
Chapter 5 Negative Campaigning in Open-Seat Contests
Chapter 6 Effects of Negative Campaigning on the Political System
Chapter 7 Normative Thoughts on Negative Campaigning
Chapter 8 Appendix A. Description of Studies Included in the Meta-Analysis
Chapter 9 Appendix B. Data and Methods

Product details

Published Jul 13 2004
Format Paperback
Edition 1st
Extent 224
ISBN 9780742527324
Imprint Rowman & Littlefield Publishers
Dimensions 9 x 10 inches
Series Campaigning American Style
Publisher Bloomsbury Publishing

About the contributors

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