Neoliberalism and Affect in Twenty-First Century Culture
Neoliberalism and Affect in Twenty-First Century Culture
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Description
This interdisciplinary collection draws connections across contemporary culture, neoliberalism and affect.
Neoliberalism and Affect in Twenty-First Century Culture addresses representations of the self-management of emotions in the workplace, in the personal sphere, and in relation to aesthetic experiences such as sports and the arts. One of the most salient aspects of neoliberalism is the way its pervasiveness extends to the personal sphere, subjecting it to market logics. Such omnipresence trains individuals to view themselves as competitive entrepreneurs in all facets of life including private emotions, which become commodities to be administered and owned. Thus, this collection addresses representations of the self-management of emotions in the workplace, in the personal sphere, and in relation to aesthetic experiences such as sports and the arts. Shows like Severance, novels like The Corrections, and exhibitions like MOCAK's Contemporary Models of Realism illustrate, via different media and from different ideological perspectives, vividly illustrate the centrality these points have come to retain in the arts.
This collection includes chapters from a broad range of fields including digital humanities, social sciences, politics, visual arts, performance arts, popular culture, psychology, philosophy, and economics. Topics include: The Neoliberal Workplace; Career-Centricity; The Neoliberal Success Narrative; Affect Theory; Spaces of Performance; The Ways Emotions are Managed Under Neoliberalism; Interdisciplinary Studies; Politics, Ideologies and Revolution; Flow and Gamification; Playbour; Bodily self-management and healthism; and Mindfulness and Self-Help to explore the impact of neoliberalism through an unprecedentedly diverse array of artistic media and fields, ranging from children's literature to graphic novels, from sports fiction to videogames, from cinema to TV to the digital arts, with a particular focus on how aesthetic forms conjure instances of resistance. Furthermore, it showcases neoliberal mores in dialogue with several national cultures, particularly those of Japan and the United States.
Table of Contents
Kristian Shaw (Institution, Country)
Introduction
Holly Parker (Institution, Country) and Tommaso Villa (Institution, Country)
Part 1: Neoliberalism and Form:
1. From Satire to Utopia? Political Writing after Neoliberalism
Peter Conroy (Institution, Country)
2. Affective Bodily Residues in Artists' Moving Image
Maria Walsh (Institution, Country)
Part 2: Neoliberal Lifestyle
3. Self(ie)-care: Cruel Optimism in Recent Literary Depictions of the Internet Influencer
Helen Penet (Institution, Country)
4. On Living Online: Affective Self-Help and Lifestyle Subcultures in Digital Media
Suhana Simran (Institution, Country)
5. 'He touches his own face, only to discover that he has started crying': Navigating Emotional Self-Management in Sally Rooney's Normal People
Holly Parker (Institution, Country)
Part 3: The Neoliberal Workplace
6. “I Wanted a Job That Was Practically Without Substance”: Literary Imaginings of Neoliberal 'Temp' Culture
Samia Majid (Institution, Country)
7. “Work Will Save “Kier's Children”: Neoliberal Affective Management in Severance
Nikhil Jayadevan (Institution, Country)
8. Freedom, Money-Making, and Outlaw Entrepreneurship in Sons of Anarchy, True Detective, and Breaking Bad
Elena Apostolaki (Institution, Country)
9. The Hyper-Professional Sports Hero in the Work of David Foster Wallace
Tommaso Villa (Institution, Country)
Part 4: Family and Community
10. The Double-Negated Relationship of Economy and Family in Hiroko
Maliha Kabir (Institution, Country)
11. “You got daddy's attention now”: The Financialization of Social Bonds in Succession and Industry
Joseph Donica (Institution, Country)
12. The Neoliberal Child: Performance, Productivity, and Play in Contemporary Children's Literature
Tess Ezzy (Institution, Country)
13. Neoliberal Ideologies in the Neon Lights: Identity Capitalization and Community Commodification in the Yakuza Series
Julien Paret (Institution, Country)
Index
Product details
| Published | Apr 30 2026 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 256 |
| ISBN | 9798216372523 |
| Imprint | Bloomsbury Academic |
| Illustrations | 10 bw illus |
| Dimensions | 9 x 6 inches |
| Publisher | Bloomsbury Publishing |

























