The essays in this text do an excellent job of making image repair typologies more prescriptive and useful for communication practitioners.

Angela M. Jerome, Western Kentucky University

By deploying empirical research, where rhetorical case study analysis had become de rigueur this project promises to give image repair theory a reinvigorated voice in the study and practice of organizational and strategic communication.

Brett A. Miller, Southwest Baptist University

It’s about time. There is not a book of this quality that pulls in the various strands of diversity, critical theory, social media, discourse, and brand/personal apologia. Critical race theory is a neglected but vital area of scholarship within social media and image repair areas. This book fills a gap with its relevant cases, timely discussion, and appropriate application of image repair theory. Within the communication discipline, issues of race, gender, and image repair are not connected and are out of sync with the current conversations happening. It would seem that these strands of thought would be incompatible, but this book merges these areas in a seamless, well-written way. Students and media professionals need to understand that the connective tissues between these theories are popular culture and mediated communication, and this book does that. This book and its cases are valuable for scholars and will be a needed conversation starter in undergraduate and graduate courses.

Natalie T.J. Tindall, Lamar University