Iwabuchi's is the only book by a Japanese author to emphasize the sociological link between cultural borders and ethnic minority groups in Japan, especially the zainichi. . . .Iwabuchi distinguishes himself from other mainstream cultural pundits in Japan by openly underscoring how national borders are reinforcing invisible ones within Japan.

Cross-Currents: East Asian History and Culture Review

The sharp analysis in Resilient Borders and Cultural Diversity offers rich insight into the local effects of the globalization of Japan's media culture. This primarily cultural theory text is a rare gem that uncovers how practices inherent in globalization should lead us to action. The book delivers a sophisticated theoretical engagement with key questions in the study of globalization, cultural studies, and Asian studies. In addition, Iwabuchi's contributions to foreign policy debates, concerns with multiculturalism in Japan, and the broader literature on resident Koreans should not be overlooked. The author's fresh perspective on these issues urges further study on similar processes in other Asian countries.

The Journal of Japanese Studies

We live in an age of dizzying cultural globalization, and yet paradoxically, wherever we look, nationalism seems to be on the rise. In this book, Koichi Iwabuchi gives a wonderfully nuanced and persuasive analysis of key cultural and political forces behind the paradox. He explores the complex ways in which the consumer branding of the nation by governments and media enterprises re-produces nation-consciousness in new forms. This important and illuminating work should be read by anyone seeking to understand cultural interactions and tensions between Japan and its neighbors today.

Tessa Morris-Suzuki, Australian National University

Koichi Iwabuchi’s new book, Resilient Borders, confirms his reputation as a keenly astute analyst and critic of contemporary Japanese culture as it struggles to come to terms with the complex realities of cultural diversity, transnational flows and globalization.

Ien Ang, Distinguished Professor of Cultural Studies, Western Sydney University

Koichi Iwabuchi is one of our most important culture media theorists, and this book is an incisive dissection and powerful critique of Japan’s efforts to police and protect its national boundaries in an era of relentless global cultural flows. The old “Japan, Inc.” is long gone, but a new Japan, Inc. has emerged in the 21st century as a national administration of soft cultural power instead of raw manufacturing power. Iwabuchi shows how the banal cuteness of character goods, J-Pop, anime, and other cultural products emanating from Japan disguises a potent “brand nationalism” that suppresses a genuine accounting for the multicultural and the marginal within Japanese society and avoids a serious engagement with its past and present East Asian neighbors.

William W. Kelly, Yale University