Singh’s bricolage of tourism expertly illustrates the perva­sive nature of love. His prescriptions for reducing the problems of mass tourism in India are useful for appropriately marketing destinations. . . The Anthropology of Love and Tourism demonstrates the advantages of introducing novel paradigms to anthropological discussions of tourism, and the benefits of prioritising love for the lives of individuals, cultures, and ecologies.

Anthropologica

“In Rethinking the Anthropology of Love and Tourism the range and depth of Singh’s approach is like a breath of fresh air. His view that tourism is really all about a search for affective meaning in life calls into question tendencies to concentrate solely on economic strategies. The focus on India as a crucible of civilization, known for its spirituality and tradition, is stimulating. It is placed firmly against the context of more traditional studies of Western culture, revealing a whole new dimension of tourism ideas through the interaction of the two.”

Alan Machin, senior lecturer emeritus, Leeds Beckett University

"Rethinking the Anthropology of Love and Tourism explores the relationship of love in its universal and sublime form with tourism as a phenomenon. Managing tourism at the level of destination with its cultural, economic, and ecological impacts must now be viewed through the prism of the love that transcends its conventional confines of either sensual or spiritual. Singh has produced an engrossing and enticing, yet provocative, piece of tourism literature.”

Amitabh Upadhya, Skyline University College