In The Rural Primitive in American Popular Culture, Hayden unpacks the mythology that depicts rural America as either a curiosity or monstrosity. The author's easily digestible prose moves through various elements of popular culture throughout the 19th, 20th, and 21st centuries to examine this myth of rural primitiveness. This slender volume's six chapters focus on the shifting evolutionary and social conceptions of close marriage, or "inbreeding"; the symbolism of the backward rural within horror films; true crime television; and the consequences of rural stereotypes and oversimplifications. Hayden argues that the trope of the rural primitive acts against rural populations in dehumanizing and othering their communities. The myth of degeneration is used as a cautionary tale against resisting modernity and urban normativity, and such stereotypes justify the ongoing inequalities felt by rural peoples. Writing from a criminology and sociology background, Hayden's study contributes to discussions on pop culture, criminality, rural studies, media studies, and place. Easy to read and filled with engaging examples, this book crosses disciplinary lines between anthropology, sociology, geography, art, and law, and will be of interest to both students and scholars. Recommended.

Choice Reviews

Karen E. Hayden provides a much-needed scholarly book on the mythology of inbrededness in rural places. Not only does her monograph do much to advance the disciplines of rural criminology and rural sociology, but it is also a highly valuable pedagogical tool, one that should be used in courses that include modules on the stereotyping of rural people and communities in popular culture and the media. There is much to be learned from reading Hayden’s offering and even leading experts in the field will find that her analysis offers a novel way of understanding an age-old social problem.

Walter S. DeKeseredy, West Virginia University

Challenging the myth of the rural idyll and the notion of rural inhabitants of the American heartland as inbred, this book provides a welcome and fresh appraisal of these stereotypes of rural places and people which continue to dominate popular culture depictions. The book carefully charts portrayals of the rural primitive from the nineteenth century to now, presenting a thoughtful analysis which assesses and challenges assumptions and myths of the 'rural primitive.' Although focused explicitly on American notions of the rural poor, the book will fascinate international audiences from a wide array of disciplinary perspectives, providing a most thought-provoking read.

Alistair Harkness, University of New England

Popular television crime dramas like Ozark and quirky comedies like Schitt’s Creek embrace and exploit cultural stereotypes to create gripping modern narratives. In The Rural Primitive, sociologist Karen E. Hayden uncovers bias in popular culture, drawing on dozens of films, novels, and other media describing America’s small towns. She digs into the past and turns over the content, uncovering deep powerful roots that explain persistent, negative perceptions of rural life, and an inspiring call for corrective change.

Margaret Walsh, Keene State College

The depth of the research into the development of cultural prohibitions against consanguinity is rather dense, but necessary for the culminating (and imminently readable) content analysis and media criticism that follows. For the academic or researcher, it is all but certain that anyone reading this book will find themselves an apt pupil to Karen Hayden’s illuminating teaching.

International Journal Of Rural Criminology