The fact that the Zodiac still functions as a meaning-making system, despite its lack of scientific validity, is a clear testimony to its semiotic importance. Prof. Danesi presents the semiotics of the Zodiac in a clear, scholarly, and accessible style. A must-read for scholars and students of semiotics.

Yair Neuman, Head, The Functor Lab, Ben-Gurion University of the Negev, Israel

A brilliant, deeply original exploration of astrology's cultural, medical, and cosmic dimensions-from the Black Death to modern AI horoscopes. Semiotics of the Zodiac masterfully reveals how celestial patterns shape human meaning, myth, and memory across centuries. A must-read for seekers of insight at the crossroads of science and symbolism. The book is a formidable achievement.

Geoff Beattie, Professor of Psychology, Edge Hill University, and Yosef Wosk Visiting Scholar, University of Oxford, UK