This is a book for our times. The twenty-first century has seen big shifts in how people live, think, feel and steer their behavior. This book explains why. And, though not a political book, it helps to answer the question of the age: how was Trump possible?

Stephen Mennell, professor emeritus, University College Dublin

Shilling and Mellor have produced a robust and scholarly analysis that makes a vital contribution to our understanding of contemporary social character and its discontents. Creatively extending Riesman's classic thesis, they help make sense of an array of contemporary developments-from the quantified self to the 'echo chamber' of social media. Their identification of identity-oriented and opportunity-oriented characterological forms provides compelling new theoretical tools for understanding late-modernity. This is a polemical but painstakingly balanced study-wide-ranging in its insights, far-reaching in its implications. Like The Lonely Crowd before it, this book is sure to become essential reading that will guide national conversations about trajectories of social development.

Jason Hughes, University of Leicester; author of Norbert Elias and Modern Sociology

Using a deceptively simple definition of social character as those qualities that we-large aggregates of people-share, Shilling and Mellor build on the mid-twentieth century scholarship that sought to understand how socio-historical changes were reconfiguring characterological types. The authors return to these concerns seven decades later, engaging in particular with David Riesman's seminal work and going beyond by introducing two new types: identity direction and opportunity direction. Addressing a far-ranging array of topics, the authors explore complex issues with an admirably pellucid style. Wearing their erudition lightly, they offer brilliant insights while raising hard questions. Like The Lonely Crowd, this book deserves to be embraced by the sociological community and read widely by the general public.

Peter Kivisto, Richard A. Swanson professor of social thought, emeritus, Augustana College