Transcultural Media Fandom in the Asia Pacific
Transcultural Media Fandom in the Asia Pacific
Payment for this pre-order will be taken when the item becomes available
- Delivery and returns info
-
Free US delivery on orders $35 or over
Description
From Chinese K-Pop fans on social media, to professional cosplayers in Australia and video game communities that stretch from Hong Kong to Singapore, this book explores the varied world of fan cultures across the Asia Pacific. With case studies and chapters written by scholars from across the region, Transcultural Media Fandom in the Asia Pacific reimagines the scholarly field of fandom studies that has often been dominated by Western media properties and fan subcultures. In this way, the book explores the diverse ways in which commercial global media properties interact with transnational fan communities in the specific and rapidly changing contexts of Asian society.
Table of Contents
Part 1: Identities, Activities and Practices
1. Anime Fans as Animation Fans: Sakura Fandoms in National and Transnational Contexts, Matteo Watzky (Paris Ecole Normale Supérieure, France)
2. Commodifying Nationalism and Transnationalism: Fan Battles in Transcultural Idol Survival Shows, Eva Liu (Ohio University, USA)
3. To Be a Fan is To Be an Anti-Fan: the Clash of Identities of Chinese Otaku Audiences, Jing Bai (Carleton University, Canada)
4. AFL Media Fandom Practices: A Case Study of Blue Abroad YouTube Channel, Camila Mozzini-Alister (University of the Sunshine Coast, Australia), Alessandra Maia (FGV ECMI, Brazil), Ajit Mozzini-Alister and Clara A. Monteiro
5.. Vernacular Turns Among Transcultural Comic Fans: From the “Piracy Era” of Japanese Manga to the Legalisation of Same-Sex Marriage, Erika Ningxin Wang (Chinese University of Hong Kong)
5. Transcultural Media Practices Fostering Cosmopolitan Ethos in a Digital Age: Engagements with East Asian Media in Australia, Fran Martin (University of Melbourne, Australia), Koichi Iwabuchi (Kwansei Gakuin University, Japan), Grace Gassin (Museum of New Zealand Te Papa Ton- garewa) and WaiLing Seto (University of Melbourne, Australia)
6. Australian Professional Cosplayers Perspectives on Gender, Sex and Identity, Chris McCutcheon (Torrens University, Australia), Michael Hitchens (Macquarie University, Australia) and Mitchell McEwan (Macquarie University, Australia)
Part 2: Technology, Industry and Economy
7. If I Can't Celebrate With Him, I Can At Least Celebrate Him: Logics of K-Pop Idol Birthday Cafe Fan Organizing in South Korea, Samantha James (University of Alabama, USA)
8. The Practice of Trading Between Fans: Unraveling the Secondary Fan Market of Idol Photocards, Xinuo Chen and Ziqing Ye (Beijing Normal University, China)
9. The Intertextual Nature of Fan Discourses Responding to the Collaboration of G2 and Blacklist: European and Filipino Esports Organizations, Manuel Enverga (Ateneo de Manila University, the Philippines)
10. A Comparative Case Study on Nintendo's Animal Crossing: Revisiting Transculturation of Video Game Fandom in Hong Kong and Singapore, Christine Hiu Ying Choy (Hang Seng University of Hong Kong)
11. The Co-Creation of K-Pop Content on Weibo: Fandom Accounts, Comparing Company Accounts, and Celebrity Accounts, Meicheng Sun (Beijing Language and Culture University, China)
12. Debating Azhong-Brother on Chinese Social Media: A Feminist Critical Discourse Analysis, Yujie Dong (Shanghai Jiao Tong University, China)
Index
Product details
| Published | Jun 11 2026 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 320 |
| ISBN | 9781350534544 |
| Imprint | Bloomsbury Academic |
| Dimensions | 9 x 6 inches |
| Series | Asian Celebrity and Fandom Studies |
| Publisher | Bloomsbury Publishing |

























