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Description
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.
Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Table of Contents
The Theory
Foreword: Isn't design simply all about 'the visual'?
The Practice
Foreword
Chapter One: Communication
Aims of chapter 1
The Theory
Introduction: Even natural processes have explanations
Communication as a process
Semiotics
All design is political: part one
Afterword: No more rules?
The Practice
Introduction
Neville Brody
Michael Bierut
Questions in summary
Chapter Two: Culture
Aims of chapter 2
The Theory
Introduction: Everyday visual communication
What is culture?
All design is political: part two
Style and identity
Afterword: 'Meaningful' is not the same as 'full of meaning'...
The Practice
Introduction
Joan Farrer
Shin Azumi and Tomoko Azumi
Questions in summary
Chapter Three: Conflict
Aims of chapter 3
The Theory
Introduction:
Form versus function: Styling as communication
All design is political: part three
The political designer
Design under threat?
Afterword: Beneath the surface
The Practice
Introduction
Erik Spiekermann
Emmi Salonen
Questions in summary
Design/photography biographies
Bibliography
Index
Credits
Product details
Published | Jul 12 2006 |
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Format | Paperback |
Edition | 1st |
Extent | 192 |
ISBN | 9782940373093 |
Imprint | AVA Publishing |
Illustrations | 200 colour illus |
Dimensions | 12 x 9 inches |
Series | Required Reading Range |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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I love the way AVA lays out the content in their books. The quality of the books themselves as well as their content have been key factors in my using them as course materials.
Vanessa B. Cruz, University of North Florida, USA
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Introduces a critical framework within which to locate graphic design issues and activities ... I think this is a really good book ... It asks a lot of questions and challenges assumptions. Most students switch off during theory debates - but this puts the debate into context and illustrates arguments well.
Sallyanne Theodosiou, University College for the Creative Arts, UK
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Overall Visual Communication: From Theory to Practice is a welcome addition to the expanding library of work that looks at graphic design in a broader and more contextual manner. Design programs would do well to look at incorporating this book into their curriculum. Pulling together theory and practice, and placing design at the heart of communication, this book is important for graphic design education.
Aidan Rowe, Course Leader BA (Hons) Graphic Design:New Media
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If you read this book you will pass all your design studies without even thinking about it!
Jamie Steane, Northumbria University, UK
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This book is excellent. It is beautifully presented and well printed. It is going to become a highly recommended book for my students throughout the course of their postgraduate studies ... This book will really help students get to grips with the links between theory and practice.
Adrian Hickey, University of Ulster, UK
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Excellent, well informed and lucid book which effectively balances sophisticated and complex theoretical concepts with well chosen and relevant practical examples, serving to contextualise theory in a manner that I would expect to engage students at all levels of undergraduate design study.
Will Hill, Anglia Ruskin University, UK